red robin pitch
We created a promotion based on an X-men movie that was made up specifically for this pitch. Red Robin gave us the fictional name of the movie "Return of The Flame" to promote their 5 Alarm Burger®. They also provided their logo and a [really nice] image of the burger they wanted us to feature. We got to create the rest, including this fake movie poster. We then built out how that would translate into their retail, online, and social media accounts.
And we WON the business!
Mock poster [click to view]
Based on the title, we created the visual around the rise of the Phoenix; the story of Jean Grey coming back to life after dying in the third X-men movie.
Key visual and retail art [click to view]
We developed art to show how the equities of the two brands would come together to promote the new 5 Alarm Burger® for retail and online.
[click to enlarge]
