Fusion ProShield Launch
For the ProShield product launch, we shot the razor like a high-end sports car to highlight the extreme level of detail and thought that the Gillette engineers put into designing their most advanced razor to date. These are my favorite shots to come out of the more than 70 images captured, composited, and retouched.
[click to enlarge]
Fusion ProShield Displays
During the ProShield launch, these displays were concepted for premium retailers. The goal was to create a structure that could prominently display the striking photography without sacrificing product space. All three of these tools (floor stand/PDQ/endcap), use spring-loaded shelves that allow the product to live inside of the display.
Floor stand [click to enlarge]
Slide-out info panels
PDQ and endcap
Fusion ProGlide Launch Packs
In 2014, Gillette launched its biggest innovation in five years, the new Fusion ProGlide with FlexBall™ technology. The razor's first in-store appearance was in a special pack for Father’s Day. These are my top three faves.
007 Special packs
This special pack combined a custom 007 Gillette razor and a new 007 fragrance. I helped craft a key visual used on various displays and designed the packaging for the razor and cologne.
Gillette 007 display
[click to enlarge]